Is there still value in a physical printed brochure?

Absolutely yes! And here’s why it can work for your business too…

- A leaflet starts a conversation with new potential customers. You don’t have to search for a leaflet, it lands on your lap, so you can reach customers who didn’t yet know to look for you.

- A leaflet makes your offer really clear. You have to keep the content short and sweet, forcing your key message to be focused and easy to understand.

- A leaflet can physically target an audience. Placing your leaflets in the right places can help you reach the ideal customer for your message.

- A leaflet hangs around. It sits on a coffee table or breakfast bar much longer than a webpage on your phone, attracting attention and keeping your business at the front of a potential customers’ mind.

- A leaflet can be trusted. People perceive printed information as more reliable and spend more time reading it than online content. This is an opportunity to get more information about your business across to a receptive audience.

Take a look in my portfolio at the leaflets I've written for Ely Cathedral which are part of a growing collection. Director of Fundraising Hannah Wilcox wanted to appeal to the many reasons people choose to donate to this incredible landmark with a tone that is both formal and personal.