.png)
Case study
Ely Cathedral
Refreshing the fundraising message
​
Both an important place of Christian faith and worship and an internationally significant building of historic and architectural interest, Ely Cathedral relies on the generosity of individuals to continue enriching lives.
​
fundraising leaflets | fundraising guides | calendar of events
The fundraising department approached me to refresh the written content of their suite of fundraising materials. Consistency in the key messages was required throughout but, with various ways to support the Cathedral, each was aimed at a slightly different audience. This included general fundraising leaflets and informative guides on sensitive topics such as leaving a legacy in your will.
​
I delivered written content that was well-structured, with an appropriate tone of voice, emotive appeal and a clear call to action.
​
Carefully chosen words secure crucial donations to support the financial security of this historic landmark.
"We engaged with Ellie to refresh the written copy that we use in the Fundraising Department.
In addition to being extremely reliable and always meeting our deadlines, she listened carefully to what we needed, picked up on the Cathedral tone and helped us speak in a refreshed voice.
She has been a pleasure to work with. Thanks, Ellie."
Hannah Wilcox, Director of Fundraising