.png)
1️⃣ Your homepage is full of ‘we’ and ‘our’
Your customer wants to know what you can do for THEM. A copywriter can help you to work out what your customer wants, what stops them from getting it and what you can offer to sort it out - and then share it all succinctly on your homepage.
2️⃣ The heading on your ‘about’ page is ‘about us’
The headings and subheadings on your website might be the only bit that ever gets read. If you don’t hook in your reader they won’t stick around for any more. A copywriter will create the perfect headings for the audience you are trying to reach, creatively pulling them in to want to read more.
3️⃣ You don’t get many enquiries through your website
A well-written website will include the keywords which help you to show up in the right customers’ search results. A copywriter will research the best search terms to include and fit them subtly into your website content so that it also still reads smoothly.
4️⃣ You get lots of website visitors, but they don’t stick around to buy
As well as attracting visitors, your website needs to persuade them to buy. A copywriter will first find the perfect tone to build trust with your customers and then insert a call to action in all the best places to get them to contact you.
5️⃣ You haven’t updated your website since you threw together a quick homepage in your first year of business
When you’re running a successful business it can feel impossible to find time to think about your website. But without it you’re missing your most valuable sales tool. A copywriter will take that important job off your plate and write to sound like you on your best days.