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Do you have a product you know is great, but it's just not selling like you'd hoped?
Do you think it’s because people just don’t really understand it?
〰〰〰 Marketing ▶ YOUR WEBSITE ◀ Sales 〰〰〰
Your website is an important step between your marketing and your sales. It’s your GOLDEN opportunity to explain what you offer in your own way, to an audience who have chosen to give you their time.
Here are 5 things to look for in your website to check it’s not failing you at that important middle stage...
🔴 Do you lead with the BENEFITS of your product, not FEATURES?
Show your customer how you'll solve their biggest problems.
🔵 Do you limit the TECHNICAL JARGON you use?
And always precede it with a simple explanation first.
🔴 Do your HEADINGS and SUBHEADINGS tell it exactly as it is?
These might be as far as a customer gets, so make sure you use them for your top points!
🔵 Do you write in SHORT SIMPLE SENTENCES?
The more complex your information, the easier it needs to be to swallow.
🔴 Do you use a CLEAR STRUCTURE on each page and across your website?
Break up information into friendly chunks that your customer can easily skim.
Use your website to become better understood!