Why your website should be full of weirdly specific detail

Your website shouldn't be afraid to share the details of your business...

Do you remember when you were small and everyone got fed up with you constantly asking 'why'?

Well, you haven't changed really have you? You still want to know the secrets of everything, you've just become socially trained to get the details more subtly.

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Our brains are programmed to value knowledge. Make your customers feel that they're in-the-know and you'll build their trust. And trust leads to sales.

💻 For your website, that means: 💻

🤓 Share precise figures relating to your product or service.

86% sounds so reliable (weirdly more so than a nice round 'over 80%' which has far less impact).

👩‍🏭 Be specific in describing exactly how your product or service works.

It might sound boring to you, but customers love to know what's going to happen and will be reassured that you know what you're doing.

📰 Write headings and sub-headings that say exactly what you do.

It might be tempting to craft a snappy little slogan, but actually 'Your dream bathroom with our expertise' is generally more enticing than 'Bangin' bathrooms' (even with the nifty alliteration!)

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