There are lots of little things that can make your website content better.
But this ONE thing is the most essential of them all…
👉Remember to tell customers what to do next! 👈
Picture this.
Charlie has come to your website because he wants to know more about that thing you do really well. But after he’s read all the rich knowledge you have to share he drifts off to another website to buy.
🤯Now that’s NOT what you want! 🤯
So here’s how you can successfully call Charlie into action…
💭Imagine YOU are Charlie.
Read through your website and make a note of each point where you think ‘oh, that’s how it works!’ or ‘yes, that’s exactly what I need’
🎯These are the places you should place a Call To Action. That is, a simple one line plus button that tells Charlie exactly what step to take next.
Some examples to get you started…
➰Start your project today. Call us.
➰Speak to our dedicated team today. Book an appointment.
➰Find out how we can set you up for success. Contact us.
Love the idea, but don’t have the time? Contact me for a £175 website content audit to get personalised tips and guidance.