Has your website used any of the words on my 'naughty' list?

Do you have any of these on your website homepage?

Solution

Cutting edge

Passion

Mission

Results orientated

Unique

Innovative

Dynamic

👆👆👆All words that have become horribly overused. And that means they’ve lost impact.

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Instead, write your homepage in simple, straightforward language that:

1 Speaks directly to what your customers need

2 Explains what your business does differently to others to meet those needs.

〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️

That doesn’t mean you can’t EVER use the words on my naughty list… If your approach truly is ‘innovative’ tell us all about it on your product page!

But your homepage needs to make a fast first impression - so keep it simple.