Thinking of adding some case studies to your website?

Here’s how to do it so they have impact…

I recently created written content for the just-launched Andrew Firebrace Partnership website. 

AFP is a structural and civil engineering consultancy built on knowledge, experience and reliable results. The ‘Projects’ section of their website was crucial to provide that tried-and-tested proof potential clients will be looking for across a range of key sectors AFP work in.

So, how did we make sure website visitors understood the value of AFP’s engineering services?

🔨 HIT WITH A BOLD HEADLINE

The case studies start with a bold headline that highlights the most impressive aspect of the project. 

🏡 GIVE SOME CONTEXT

Next there’s some body text summarising interesting aspects of the project as a whole - We make it relatable for the type of clients AFP want to attract and include what makes it impressive. 

🚦ADD PROBLEM/SOLUTION IMPACT

We then get specific about the key services provided on this project, identifying any challenges that arose to demonstrate the value of AFP’s solutions. 

🌟 SUMMARISE THE POSITIVE OUTCOME 

The final line is a summary of the essential impact AFP had on this project. - This is bold to catch the eye - if a visitor reads nothing else, the headline and final line should be enough to impress! 

(You can see AFP's case studies for yourself here: www.afpconsult.co.uk/projects)

Working on case studies of your own? Follow this formula and don’t be afraid to shout about your success with confidence! Social proof is a powerful marketing tool!