The 3 all-important pages your website needs to attract customers in 2024

🫱🏽‍🫲🏼THE ABOUT PAGE 🫱🏽‍🫲🏼

Build trust by providing your backstory and giving customers a way to connect with you on a more personal level.

💁🏼THE SOCIAL PROOF PAGE 💁🏼

People listen to other people. Use case studies to show how you have successfully solved problems for other people and include testimonial quotes to prove it.

👩🏾‍💻 THE PERSONALISED PAGE 👨‍👧

Funnel different customer types to make it easy for visitors to personalise their experience on your website. If you have more than one main customer base, provide a separate page for each that answers all the questions those customer will have before they even think to ask them.