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When writing for your business, it can be tempting to s-t-r-e-t-c-h sentences out with lots of information that makes you sound clever.
But it's short sentences that will keep your reader engaged. And it's much easier to take in new information in bite size pieces.
👇 👇 👇 Here are 3 ways to shorten your sentences to make a stronger point:
🚛 Take out words you don't need
Use adjectives sparsely (they'll have more impact then anyway). Take out adverbs. And avoid words like 'therefore' and 'however' at the start of your sentence.
🔵 Replace conjunctions with a full stop
Conjunctions are words that join different parts of a sentence together, such as 'and', 'but', 'because'. Where you've used a conjunction, try splitting your sentence into two instead.
💡 One idea, one sentence
Don't let any of your ideas get lost as an afterthought to your main point. If an idea if worth including in your writing, it deserves its own sentence.
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Here's an example:
'Interestingly, you can simply alter an already fantastic sentence by simplifying the words used and splitting clauses into snappier stand-alone points, therefore helping your busy readers to easily absorb your excellent expertise.'
...is much clearer as...
'Alter your sentence by simplifying the words used. Split clauses into snappier stand-alone points. This helps your readers to absorb your expertise.'
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Of course, too much of a good thing can make you sick. A few longer sentences within your content can help with flow and soften your tone of voice.
But remember, the more complex the ideas you want to get across - the simpler your sentences should become.