Word-up! Does your website suffer from plague of the THAT?

About 50% of the time we write ‘that’, it’s completely un-needed!

😳I’ll be honest - I’m constantly deleting it from my first drafts!

And it’s a problem! Because the extra 👉 that 👈 often interrupts the flow of your sentence making it harder to read and causing you to lose your reader.

💡But the good news is (that) fixing it is easy…

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If you can read the sentence without the ‘that’ and it still makes sense - get rid of it!

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Some examples:

1️⃣ Studies show THAT people spend an average of 7.5 hours on a screen every day.

2️⃣ These sunglasses are the hottest trend THAT you’ll find this summer.

3️⃣ There are actions THAT you can take to protect your eyes.

Simple sentences = easy flow = better connection