Case study

Spectacular Opticians

Opening eyes with strategic content marketing

This thriving, regional business provides personalised eyecare to NHS and private patients across seven branches in East Anglia.

website | blog posts | content marketing | email campaigns |

e-newsletters | brochure | adverts | press releases | social posts

Previously relying on word-of-mouth recommendations and dated press advertising, the Spectacular Opticians team approached me to write a new website including regular blog posts, where they could share their expertise and build trust.

Following this success, I also strategically plan and deliver ongoing content marketing and produce the content and design for a wide range of print materials as required.

A combination of high quality digital content and print materials keep returning customers engaged and attract new customers more effectively for this regional business.

"Ellie is proving to be a real asset to our business and is invaluable to us.

We first met Ellie when she provided her copywriting services for our new website. This would have been a one off but we were very pleased and asked Ellie to write a press release which grew into informative monthly blog posts and newsletters.

Ellie researches everything very thoroughly before she starts work on any project for us and is now extremely knowledgeable about our business and what we are hoping to achieve."

Stuart Gibbs, Director